what is e.t.c.?
e.t.c. crafts unforgettable, easily digestible fresh, raw juices for superior nutrition, post workout recovery, and cleansing.
An acronym for electron transport chain. e.t.c. is a system of energy-extraction in the mitochondria (the energy power house of each cell). In these tiny vestibules, food energy is converted into useable energy (ATP).
This process is similar to photosynthesis, and we love it so much we named our company after this elegant, almost sacredly profound system in the body.
why juice? why raw?
Most of us are walking around with a hefty toxic burden from consuming too much alcohol, processed foods, animal products and being exposed daily to pollution, not to mention all the products we slather on our skin that break the skin barrier and enter the blood stream. Eating these hard to digest solid foods are deeply taxing to all of the bodily systems, especially the digestive system.
Juicing can reset these functions allowing your body to heal, improving the way you feel, look and function. Many of us have never known just how good we are designed to feel when our bodies are functioning closer to an ideal state.
The cold-pressed method that we use involves both grinding and pressing our produce: never heating or preserving which allows our juices to maintain their live enzymes and their complete nutritional integrity. This means our juices have 50% greater nutritional benefit than other common juicing techniques, and are exponentially more nourishing than pasteurized store bought juices.
Our hydraulically pressed juices are easily digested, allowing the profoundly beneficial live enzymes in the produce to immediately release into the bloodstream, bathing the body with live nutrients. Juicing is a powerful yet gentle way to care for yourself, enhance your health, and increase your vitality (especially post workout).