what is e.t.c.?
e.t.c. crafts unforgettable, easily digestible fresh, raw juices for superior nutrition, post workout recovery, and cleansing.
An acronym for electron transport chain. e.t.c. is a system of energy-extraction in the mitochondria (the energy power house of each cell). In these tiny vestibules, food energy is converted into useable energy (ATP).
This process is similar to photosynthesis, and we love it so much we named our company after this elegant, almost sacredly profound system in the body.